Flat As A Pancake

Ihop Continues To Fail On Social Media

It is pretty easy to take aim at creative work, which should generally be avoided, however, Ihop’s Mother’s Day Twitter post — as highlighted by The Drum — was problematic on so many levels that it is worth noting.

Not only is not particularly funny (nor does it make a lot of sense) but, judging by the user comments, it seems likely that one of their marketers will have been asked this morning “How did a Mother’s Day tweet get us involved in a discussion about reproductive rights?”; a topic that is incredibly off-brand.

Yet the main issue is that #Ihop are trying too hard to be #Wendys, but they lack the clarity of purpose required to generate posts that are genuinely amusing and have a value to the end consumer.