Charlie WadeTop 5 Commerce StoriesThe best stories weekly — what they are and what they mean4 min read·Dec 14, 2020----
Charlie WadeAwkward SwooshAll #baseball jerseys are the same base colour and shape, yet it appears that they are incredibly hard to add a #NikeSwoosh to…1 min read·Dec 18, 2019----
Charlie WadeSephora’s Customer Journey — A Basket Case#Twitter is awash with praise for hashtag#Sephora’s innovative approach to in-store dialogue. Customers are presented with two different…1 min read·Nov 13, 2019----
Charlie WadeNike D2C: Not For EveryoneThe sports behemoth Nike has revealed an ambition to achieve 50% of sales through its physical stores and eCommerce offering — no wonder…1 min read·Oct 16, 2019----
Charlie WadeDoes Puma’s new flagship deliver on its promise?There’s a new cat in town4 min read·Sep 12, 2019----
Charlie WadeDoes Culture Matter In Fashion M&A?Boohoo buys but tears more likely at Sports Direct…2 min read·Aug 9, 2019----
Charlie WadeLosing The Human Touch?Last week, #AdAge reported: “Chase commits to AI after machines outperform humans in copywriting trials”. One such example was the…2 min read·Aug 5, 2019----
Charlie WadeSeconding ResellersRetailer Farfetch have launched a website ‘Second Life’, on which customers can gain credit for used designer handbags. Whilst they have…1 min read·May 15, 2019----