All #baseball jerseys are the same base colour and shape, yet it appears that they are incredibly hard to add a #NikeSwoosh to… Those with logos on the left chest have an awkward height ratio and a number of the team names are too tight to the infamous tick such as the #KCRoyals. There have been calls for the swoosh to be added to the arm, based on the sanctity of the shirt, yet it feels like this is as much a design issue as a puritanical one.

Sephora’s Customer Journey — A Basket Case #Twitter is awash with praise for hashtag#Sephora’s innovative approach to in-store dialogue. Customers are presented with two different shopping baskets: red for those looking for help; black signals that the consumer does not want to talk to an assistant. This is in-line with…

The sports behemoth Nike has revealed an ambition to achieve 50% of sales through its physical stores and eCommerce offering — no wonder, as CNBC reported, “revenues from its direct-to-consumer division amounted to $11.8 …

There’s a new cat in town Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609. The timing is curious: the German brand typically sits…

Boohoo buys but tears more likely at Sports Direct… There were two big UK fashion acquisitions this week: first, Sports Direct bought Jack Wills (taking-on its stores and 1,700 employees), and then Boohoo Group PLC purchased the IP and online business of Karen Millen and Coast. …

Last week, #AdAge reported: “Chase commits to AI after machines outperform humans in copywriting trials”. One such example was the variance between human-inspired, “Access cash from the equity in your home.”, …

Leveling The Playing Field Back in 2017, when tennis star Andy Murray was told that Sam Querrey was the “first US player” to make the semi-finals of Wimbledon, he interjected with one word “male”. His point being that Serena Williams had already reached the same round just one day earlier…

Retailer Farfetch have launched a website called ‘Second Life’, on which customers can gain credit for used designer handbags. Whilst they have attempted to give this venture ethical credentials, “extend its life and help the environment”, in reality this is an attempt to avoid missing out on the huge revenue that manufacturers like Nike and adidas have done from #resellers like #StadiumGoods and StockX.

Ihop Continues To Fail On Social Media It is pretty easy to take aim at creative work, which should generally be avoided, however, Ihop’s Mother’s Day Twitter post — as highlighted by The Drum — was problematic on so many levels that it is worth noting. Not only is not particularly funny (nor does it make a lot of sense) but, judging by the user comments, it seems likely that one of their marketers will have been asked this morning “How did a Mother’s Day tweet get us involved in a discussion about reproductive rights?”; a topic that is incredibly off-brand.