Charlie WadeTop 5 Commerce StoriesThe best stories weekly — what they are and what they meanDec 14, 2020Dec 14, 2020
Charlie WadeAwkward SwooshAll #baseball jerseys are the same base colour and shape, yet it appears that they are incredibly hard to add a #NikeSwoosh to…Dec 18, 2019Dec 18, 2019
Charlie WadeSephora’s Customer Journey — A Basket Case#Twitter is awash with praise for hashtag#Sephora’s innovative approach to in-store dialogue. Customers are presented with two different…Nov 13, 2019Nov 13, 2019
Charlie WadeNike D2C: Not For EveryoneThe sports behemoth Nike has revealed an ambition to achieve 50% of sales through its physical stores and eCommerce offering — no wonder…Oct 16, 2019Oct 16, 2019
Charlie WadeDoes Puma’s new flagship deliver on its promise?There’s a new cat in townSep 12, 2019Sep 12, 2019
Charlie WadeDoes Culture Matter In Fashion M&A?Boohoo buys but tears more likely at Sports Direct…Aug 9, 2019Aug 9, 2019
Charlie WadeLosing The Human Touch?Last week, #AdAge reported: “Chase commits to AI after machines outperform humans in copywriting trials”. One such example was the…Aug 5, 2019Aug 5, 2019
Charlie WadeSeconding ResellersRetailer Farfetch have launched a website ‘Second Life’, on which customers can gain credit for used designer handbags. Whilst they have…May 15, 2019May 15, 2019
